TRUE linkswear
TRUE linkswear
About TRUE linkswear
In an industry stuck in exclusivity and stuffiness, TRUE linkswear saw the opportunity to pivot towards a modern take on golf and the shoe industry. TRUE took non-traditional design paths to appeal to golfers across a vastly wider spectrum of perspectives, blending and uniting streetwear and country club styles along the way. As the only golf shoes designed to be worn on the links as well as the streets, I direct our launches to highlight our different path and inclusivity. TRUE strives to unite golfers of all walks of life, knowing that we are all playing with one mutual goal in mind – to enjoy the walk.
Skills/Duties
Art Direction
Photography
Social Media Management
Video Production & Coordination
Graphic Design
Apparel Design