Motore X
Motore X
About the Project
Fujikura tasked me with developing two potential products they had in line for their upcoming 2020 launch. These designs would run in tandem until their final decision just before production. I designed both products from logo conception through product design and decal printed prototypes. The process culminated in the Motore X, now utilized on the PGA Tour.
Our goal
Through personal experience in the golf industry, I recognized the largest obstacle for most golf shafts is brand visibility that would not push professional golfers away. The designs needed to be bold and strong to be seen on camera and separate themselves from our competition on the walls at sporting goods stores. Professional golfers have relayed their preference for non-distracting graphics that were simple and clean. Both designs needed to balance these characteristics while relaying the story of the technology, materials, and benefits of the product.
Skills/Duties
Logo Design
Product Design
Web Design
Banner Ads
Homepage Takeovers
Apparel Design
Social Media
Logo Design
Motore X was the continuation of a greatly successful Fujikura product originally produced over a decade ago. The new logo and branding needed to reflect upon the product's heritage while ensuring end users drastic improvements and modernization had occurred. Multiplying swing speed was the story behind the technology and material improvements in the Motore X. The new Motore logo showcases that speed and movement while remaining strong and bold to be seen easily on camera and fit well within the small space on the product.
Logo Design
Motore X was the continuation of a greatly successful Fujikura product originally produced over a decade ago. The new logo and branding needed to reflect upon the product's heritage while ensuring end users drastic improvements and modernization had occurred. Multiplying swing speed was the story behind the technology and material improvements in the Motore X. The new Motore logo showcases that speed and movement while remaining strong and bold to be seen easily on camera and fit well within the small space on the product.
Product Launch Ads
The tagline ``multiply your speed`` lent itself perfectly to a full animated swing sequence for my banner ad design. The ad design highlighted the product's most prominent characteristics - the fast red-yellow gradient and promise to multiply the user's swing speed. I designed 32 size variations of the html banner ads for several of our advertising vendors alongside three homepage takeovers.
Web Design
The web launch for Motore X was released in tiers. Each week more and more information was relayed to the consumer to continue to bring them back until release day.
Sell Sheet
