Fujikura Golf
Fujikura Golf
About Fujikura Golf
As proven leaders in the golf shaft industry for over 20 years, Fujikura’s mission is “to produce the “World’s Best Performance Golf Shafts” and bring enjoyment to all golfers.” Through continued advancement Fujikura has obtained a constant presence on the PGA Tour and remained a premier partner with golf’s largest OEM’s.
My Role
As Fujikura’s graphic designer I wear many hats (and designed quite a few). My duties range from everyday graphics (social media, email design, etc.) to product design and full website re-design. This position has allowed me to design and find creative solutions across the graphic and web design landscape.
Skills/Duties
Product Design & Branding
Web Design
Print Marketing Materials
Banner Ads
Apparel Design
Google Analytics
Social Media
Email Design
Web Design
Fujikura's website was lacking in a great deal of areas and had not been re-designed for quite some time. There was a need for dynamic content that brought users back to the site for updates and news rather than an information billboard. The incredible advancements they made with their products needed to be showcased on the site within their product pages. The main end users I identified to design for included consumers, current and prospective dealers, golf bloggers (substantially on the rise), OEM employees, and Fujikura salesman. The new design took all of these perspectives into account and provided solutions and information they would be in search of. Graphics and photography were updated throughout as highlighted below with the design of our Tech Icons.
Web Design
Fujikura's website was lacking in a great deal of areas and had not been re-designed for quite some time. There was a need for dynamic content that brought users back to the site for updates and news rather than an information billboard. The incredible advancements they made with their products needed to be showcased on the site within their product pages. The main end users I identified to design for included consumers, current and prospective dealers, golf bloggers (substantially on the rise), OEM employees, and Fujikura salesman. The new design took all of these perspectives into account and provided solutions and information they would be in search of. Graphics and photography were updated throughout as highlighted below with the design of our Tech Icons.
Catalog
The 2020 Catalog for Fujikura Golf highlighted the release of Motore X with red/yellow gradient details tying in the decal design. Current and prospective dealers are bombarded with statistics and golf shaft characteristics. Dealers are often searching for information to relay quickly while they are fitting a consumer for the right golf shaft. To ease their search for information I created large icons designating the technology and materials found in each shaft. Basic technical specs are found on each page for quick use with a glossary located in the back for in-depth details.
Product Design
Designing for a tapered cylinder and heat transfer decal printing provided the two main difficulties in golf shaft product design. Feedback from PGA Tour professionals detailed the necessity for a design that would not detract from their focus while in play. Balancing this feedback with the requirement to create an exciting and appealing product for consumers to stand out from our competition at retail stores was essential throughout all of my product designs. I emphasized the need to create bold and legible product logo designs that stand out from a distance as our largest exposure and influence comes from players on tour in addition to retail displays.
Design Process
1. Product Logo Design
2. Decal Design and Shaft Color
3. Mockups
4. Work with Coatings Coordinator for design and shaft paint applications
5. Heat Transfer Graphics
Below is a mockup example for Fujikura’s Air Speeder
Apparel Design
Set in beautiful and sunny San Diego, our clothing and apparel aligns with the laid-back coastal lifestyle. Product launch apparel was high on the priority as well for social media and dealer giveaways. Upon receiving many requests on social media we decided to open our doors to the Fujikura merchandise store. Take a look at our site and apparel designs by clicking below.
Apparel Design
Set in beautiful and sunny San Diego, our clothing and apparel aligns with the laid-back coastal lifestyle. Product launch apparel was high on the priority as well for social media and dealer giveaways.
Sell Sheets
Designed for each product launch for an easy summary our salesman sent to our certified dealers. Each design detailed the story behind the product with fast and easy references for comparison with competitors and our own lineup.
